Wanderlust Bike Tours
Branding, stationery, web design, iconography
Wanderlust E-Bike Tours is a company founded by professionals with over 10 years of experience designing customized tours for travelers from other latitudes, who are interested in discovering the city of Buenos Aires riding electric bikes.
Together with the Wanderlust team it was an absolutely playful job. I was able to adapt, project and generate ideas in an organic way. From branding through a whole graphics system, I begun to develop the material gathering textures from the city context, veneer, wood, and all those "imperfect" traces of its street and thus producing a system full of color and life, aiming at a young audience, interested in exploring the city through the sustainable use of electric bicycles. In addition to the logo design, I designed brochures, maps, postcards, discount coupons, stickers, commercial stationery, personal cards, the t-shirts design for the tour guides and contributed with the visuals for the website design.