Azaí esencial is a small company dedicated to teaching aromatherapy classes. Created in 2017 by a speech pathologist specializing in cognitive therapies in Buenos Aires. Through the use and learning of the combination of aromas, different variables are created for specific uses and creations of new personalized fragrances.

Its creator had the idea of imparting her knowledge and giving classes and workshops for small groups, so she created a strategy that began with networking and recruiting users about different topics that would be given in the workshops and then elevated to a massive mail strategy to continue it intensively. Some pieces of commercial stationery were developed, such as personal cards and bags to deliver the materials to the attendees and some system design applications for the online parts of shipments.