Maricafé is a café, bar with an LGBT bookstore in the neighborhood of Palermo in Buenos Aires.
For this project I had the freedom to develop ideas and put together pieces with lots of color and visual openness. The main idea was that the place had a pet to apply to our system so taking the ladybug (known as mariquita, which is word play for sissy) was that I started to give a shape to the logo, without being absolutely literal.
The system includes pieces so that icons and backgrounds combine and easily adapt to all the formats that were and are emerging. Soon the website will be online and we will be working on the social networks of this unique place in Buenos Aires.